How we helped an online retailer combat bot attacks and reduce cart abandonments by 76%

Problem

The online store became targeted by automated bot activities. These malicious actions aimed to influence product reviews spread false information, and impede website performance.

Our solutions and results:

After analysing the bot attacks, our team provided the following recommendations and custom rules to be implemented using Secure Data solutions:

Tracking and blocking IPs:

Developing and implementing specific rules to effectively track and block IPs when more than a specified number of requests are received within a set time frame.

Blocking IPs for suspicious activity:

During the analysis, we identified certain patterns of behaviour that indicate bots. That allowed us to develop effective rules to block IPs that submit multiple registrations quickly or when multiple hits occur from the same IP and email address combination.

Blocking malicious user agents:

Implementing rules to block requests based on identified malicious user agents.

The results: